Sam Edelman, an iconic name in the fashion industry, marks its 20th anniversary with a resplendent spring-summer 2024 collection. The crowning glory of this collection is a captivating black and white ad campaign featuring none other than Kylie Jenner. The celebrity stuns in her bob-length hairstyle, reinforcing the timeless allure of the brand.
Embodying the role of brand ambassador, Jenner flawlessly radiates sophistication. Photographed against a backdrop of luxury, she showcases an array of Sam Edelman’s designs – from sleek bodysuits and bodycon dresses to bold coats. The choice of attire not only accentuates Jenner’s elegance but also underlines the brand’s signature footwear and their new styles.
Jenner’s collaboration with Sam Edelman signals another notch in her fashion campaign belt, following her signature style contribution to the Khy Drop 004 line.
The campaign revamps classics like the Hazel Pump, Bianka Slingback, and Felicia Ballet Flat, reaffirming their status as timeless staples. These are showcased with intricately designed stockings, rounding out the brand’s tribute to understated style. This all comes alongside the introduction of unique, innovative designs like the Michaela Mary Jane and Leana Heel, a testament to the brand’s constant evolution.
Crafted with the utmost attention to detail, Jenner’s appearances in the campaign depicts modern feminine aesthetics blended with a versatile style. George Cortina masterfully styles each outfit, enhanced by Jesus Guerrero’s magnificent hair styling and Ariel Tejada’s makeup artistry, to convey a powerful and coherent vision.
Actioning this vision, Jenner commented on her experience with Sam Edelman: “Each pair fits flawlessly, yielding a sense of confidence and beauty. I feel honored to represent the Sam Edelman brand during their 20th anniversary, a moment which celebrates excellent craftsmanship and the brand’s ability to empower people through footwear.”
