Dua Lipa looked effortlessly chic as she was unveiled as the face of the new Forever Classic look book for sportswear brand Puma.
The pop superstar, 27, playfully posed in iconic garments from the archive of the sportswear giant’s 75-year history and looked incredible in a plunging leather jacket.
She then flashed some serious skin as she put a Sєxy spin on a sporty T-shirt she modelled by the brand.
Created in collaboration with PUMA ambᴀssador Dua and stylist Lorenzo Posocco, the new editorial shows four timeless looks, crowned with archival pieces selected by the megastar herself.
The singer stunned wearing natural makeup to match the minimalist location and posed on a white sofa in her striking leather get-up.
Kicking her feet up, she showcased the new 90s skate-inspired 180 trainers, a chunky retro trainer which is available in two colour schemes.
The megastar showed off her slim physique as she rested on a red sofa in an athletic branded T-shirt.
She sported the brand’s old faithfuls, including the windbreaker and track jacket from Puma’s 1999 Pure sports apparel line.
Dua also wore the classic PUMA suedes, which is described by the brand as ‘an undisputed icon of sport and style’ and ‘a street style staple.’
Puma teased the collection with Dua, who has worked for the brand since 2020, on their Instagram account, before releasing the full collection on July 10 .
Fans were quick to compliment the mega star, saying ‘She’s perfect’ and hailing the collaboration by saying ‘Dua and Puma forever.’
The pop star has frequently worked with and even walked the red carpet in a pair of the Puma x Dua Lipa Cell Dome King sneakers for the Footwear News Achievement Awards in 2022.
Prior to that, the singer shared a series of sultry snaps as part of trainer campaign in 2021.
She teamed vibrant blue Suede Mayu PUMA trainers with a plunging black leotard and sheer тιԍнтs, which highlighted her toned figure.
Now, the dressed-down look comes as an even bigger contrast to her previous PUMA shoots, as the star dotted an extravagant sheer ensemble while attending the star-studded Barbie premiere in Los Angeles on Sunday.
The Grammy winner looked drastically different all dolled up in the glitzy dress and matching silver heels as she strutted the pink carpet alongside a host of A-listers.
Her catchy track, Dance The Night, is the lead single on the soundtrack, and officially dropped a few months earlier on May 25.
